William Kerr Agency offers full-service performance management and quality control solutions that provide exceptional ROI — Home of Aspirin-Free Marketing

 
Branding: Occupying Your Unique Selling Position
 
Branding is the actionable part of positioning.  Once we have identified a vacant, or vulnerable market segment, and determined your unique selling position, it is time to take ownership of your market segment.  Branding:
  • Gives voice to your unique selling position.
  • Gives focus to your corporate mission.
  • Brands your unique message into the mind of the consumer.
Branding is not just a new logo, letterhead or slogan, although those may be required.  Branding goes to the heart of your corporate culture.  To become a brand-first organization you must:
  • Develop a simple, clear, easily communicated message.  Our society is grossly over-communicated and your prospects have no additional capacity for complicated messages — they are already overloaded!  
  • Make sure that message fits what your prospect already knows.  Education is expensive and seldom effective outside a classroom with a willing student.  Your prospects are not a willing student, at least not when it comes to your marketing message, they are reluctant receivers at best.
  • Make your message the life-blood of your corporate culture.  Everything from the design of your product to the way the receptionist answers the phone must reflect your brand.
  • Repeat that message until the prospect hears it and acts on it.  A prospect is not going to hear your message the first time and run out to buy your product.  Depending on the product or service, they must hear the message 7 to 20 times or more before they actually 'hear' it.  Once the message is 'heard' the scenario goes something like this: Oh, I know them they're the "uncola" (7-Up) or the "safe car" (Volvo) or the "light beer" (Miller Light) or the "green widgets" (your company?).  The point is that they feel they know you — you have credibility in the mind of the consumer — and they are now comfortable doing business with you.

Save yourself the pain and frustration of expensive, ineffective marketing.  Contact us today and see for yourself what world-class, Aspirin-Free Marketing™ can do for your business.

Marketing Services
     Planning
     Marketing Research
     Positioning
     Branding
     Performance Management
     Direct Marketing
     Presentations
     Public Relations
     Advertising
     Sales
Internet Services:
     Domain Name Registration
     Site Design
     Site Hosting
     Site Management
Collateral Services
     Design / Graphics
     Photography
     Printing
Site Navigation
     Home
     About Us
     FAQ
     Map to Our Office
     Site Map
     Privacy Policy

Contact Information
2121 E. W.J. Bryan Pkwy. #4567
Bryan, Texas  77805
979-691-8787 voice
888-248-0650 fax (toll free)
info@wkagency.com

© 1999-2015
William Kerr Agency
All rights reserved.