William Kerr Agency offers full-service performance management and quality control solutions that provide exceptional ROI — Home of Aspirin-Free Marketing

 
Marketing Audit: Keeping the Plan on Track
 
Even the best Marketing Plans become outdated.  In business, change is relentless.  Your competition reacts to your successful offers, new players enter your market space, technology provides new opportunities, external factors offer new threats, and the list goes on.

Your marketing plan should provide short-term protection in the form of ongoing evaluation of both quantitative and qualitative factors as well as ROI.  However, a review of the plan itself should occur on a regular basis.

How often this audit is performed depends on many factors, but most companies should perform at least a cursory review annually.  Marketing audits of solid marketing plans are usually inexpensive and painless.  It's like the old oil filter commercial — pay a little now or a lot later!

Finally, regular marketing plan audits almost always produce the collateral benefit of refocusing the organization's attention on their marketing efforts.


Save yourself the pain and frustration of expensive, ineffective marketing.  Contact us today and see for yourself what world-class, Aspirin-Free Marketing™ can do for your business.

Marketing Services
     Planning
     Marketing Research
     Positioning
     Branding
     Performance Management
     Direct Marketing
     Presentations
     Public Relations
     Advertising
     Sales
Internet Services:
     Domain Name Registration
     Site Design
     Site Hosting
     Site Management
Collateral Services
     Design / Graphics
     Photography
     Printing
Site Navigation
     Home
     About Us
     FAQ
     Map to Our Office
     Site Map
     Privacy Policy

Contact Information
2121 E. W.J. Bryan Pkwy. #4567
Bryan, Texas  77805
979-691-8787 voice
888-248-0650 fax (toll free)
info@wkagency.com

© 1999-2015
William Kerr Agency
All rights reserved.